Issue - Joni, an innovative business owner and acclaimed fashion designer, sought to fortify her visa case with a compelling narrative that showcased her unique talent and industry accolades. The challenge was to illuminate her success and influence in the fashion world, highlighting her as a figure of international repute and a valuable addition to the global fashion scene.

Resolution - We devised a targeted PR campaign to secure features in prestigious business, fashion, & national publications, meticulously crafting stories that illustrated Joni's journey, her visionary approach to fashion design, and the transformative impact of her work. Through carefully curated content, we aimed to showcase her as a trailblazer whose contributions have reshaped fashion trends and inspired a new generation of designers.

​Outcome - Joni now possesses an invaluable collection of PR materials that distinctly highlight her entrepreneurial prowess and her extraordinary skill as a fashion designer. This compilation of press coverage acts as a solid pillar for her visa application, emphasizing her professional achievements and strengthening her case with concrete examples of her leadership and innovation in the fashion industry.